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Alfaparf are a luxury Italian haircare brand offering professional grade solutions to every hair concern, all with an affordable price tag and cruelty-free status! Read More

Begin your regime with our Alfaparf Shampoos and Conditioners in the Alfaparf Semi Di Lino families, Alfaparf's most popular range! These shampoos are "low shampoo" formulas, which means they formulate the shampoo without sulphates, which are known to strip moisture from the hair, leaving it dry. Check out the Alfaparf Semi Di Lino Diamond Illuminating Shampoo for a dazzling 'do, the Alfaparf Semi Di Lino Moisture Shampoo to give dry hair a much needed moisture boost, and the Alfaparf Semi Di Lino Scalp Renew Energize Shampoo for fine, limp hair prone to hair loss. And there's so much more in the range, including Volume, Curls, Reconstruction, Smooth, Blonde and Brunette! We also stock a selection of  masks and treatments, both of which are a must-have step in your haircare routine.

If you're looking for paraffin free hair products, Alfaparf’s Precious Nature collection is ideal for your, offering natural, hydrating solutions. Now for the most fun part - the Alfaparf styling section! Marvel in delight at our  Alfaparf’s Style Stories  range, with some favourites including the Alfaparf Style Stories Thermal Protector, a total game-changer for protecting your hair from hot tools like straigtheners, wavers and more! And for the guys, the Alfaparf Mens Range has everything you'll need from basics to shampoo right through to styling must haves such as gel, beard grooming essentials and more!

Check out some of our bestselling gift sets to treat yourself or a loved one to, including the the Semi Di Lino Moisture Iconic Gift Set and our Semi Di Lino Limited Edition Moisture Gift Set, which each contain a trio of fabulous treats for the hair! Add shine with the  Semi Di Lino Diamond Limited Edition Gift Set and Semi Di Lino Diamond Iconic Gift Set, dedicated to transform dull hair into shiny strands! Check out the  Semi Di Lino Reconstruction Gift Set for repair and rejuvenation of the hair as the formulation works to replenish weak, damaged hair.

Order your favourite Alfaparf product online today or try something new; we offer Next Working Day Delivery Nationwide when you place your order before 2pm!

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  • Sale
    Alfaparf Semi Di Lino - Moisture Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Moisture Gift Set 2023

    Alfaparf
    €48.35
    €36.30
    For Hair That's... Hair that is dry and prone to tangling.  What Does It Do? Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set 2023, which is complete with a trio of three Alfaparf moisture bestsellers and an...
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    €48.35
    €36.30
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  • Sale
    Alfaparf Semi Di Lino - Reconstruction Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Reconstruction Gift Set 2023

    Alfaparf
    €48.35
    €36.30
    For Hair That's... Damaged and sensitised hair What Does It Do? Treat yourself or a loved one to the NEW Alfaparf Semi Di Lino Reconstruction Gift Set, inspired by a walk in Milan, one of the world's fashion capitals! This fabulous gift set boasts...
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    €48.35
    €36.30
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  • Sale
     Alfaparf Semi Di Lino - Diamond Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Diamond Gift Set 2023

    Alfaparf
    €48.35
    €36.30
    For Hair That's.... Lacklustre and dull hair in need of shine and illumination What Does it Do? This year's Alfaparf Christmas Gift Set for 2023 is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are...
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    €48.35
    €36.30
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  • Sale
    Alfaparf Semi Di Lino - Volume Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Volume Gift Set 2023

    Alfaparf
    €50.25
    €38.15
    For Hair That's... Fine / Flat Hair that needs a boost! What Does It Do? Capture the essence of Milan and boost fine, flat with Alfaparf's NEW Semi Di Lino Volumizing Gift Set 2023, which is complete with a trio of three Alfaparf moisture bestsellers...
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    €50.25
    €38.15
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  • Sale
    Alfaparf Semi Di Lino - Curl Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Curl Gift Set 2023

    Alfaparf
    €50.25
    €38.50
    For Hair That's...   Curly/Wavy What Does It Do? Treat yourself or a loved one to this NEW Alfaparf Semi Di Lino Curl Gift Set 2023, inspired by a walk in Milan! It contains three must-have products to enhance and hydrate your curls. This...
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    €38.50
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  • Sale
    Alfaparf Semi Di Lino - Smooth Gift Set 2023
    Sale

    Alfaparf Semi Di Lino - Smooth Gift Set 2023

    Alfaparf
    €63.50
    €38.50
    For Hair That's... Prone to frizz, flyaways and unruliness.  What Does it Do? Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, inspired by a walk in Milan! Filled with a trio of amazing treats to control and...
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    €63.50
    €38.50
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  • Alfaparf SDL Diamond Illuminating Conditioner 200ml

    Alfaparf SDL Diamond Illuminating Conditioner 200ml

    Alfaparf

    €15.75
    A moisturising conditioner that weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. For Hair That’s… Normal What Does It Do? This conditioner combines the benefits of three unique complexes to produce...
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    €15.75
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  • Alfaparf Semi Di Lino Scalp RENEW Energize Shampoo 250ml Alfaparf Semi Di Lino Scalp RENEW Energize Shampoo 250ml back

    Alfaparf Semi Di Lino Scalp RENEW Energize Shampoo 250ml

    Alfaparf

    €15.75
    Brought to you from Alfaparf, this Low Shampoo from the Semi Di Lino range is designed for fine, limp hair that is prone to hair loss. It gently cleanses and restores vitality to the hair fibres. For Hair That's… Weakened/ prone to hair...
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    €15.75
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  • Alfaparf SDL Diamond Illuminating Shampoo 250ml

    Alfaparf SDL Diamond Illuminating Shampoo 250ml

    Alfaparf

    €15.75
    Brought to you from Alfaparf, this uniquely-formulated shampoo will transform dull hair, imparting a soft feel and stunning, glossy finish with mirror-like shine. The sulfate-free formula gently cleanses, leaving hair extremely shiny, soft and silky...
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    €15.75
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  • Alfaparf SDL Moisture Nutritive Shampoo 250ml

    Alfaparf SDL Moisture Nutritive Shampoo 250ml

    Alfaparf

    €15.50
    Visibly healthy, easy to comb and deeply nourished: Semi Di Lino Moisture brings hair back to life. A moisturising, nutritive shampoo to transforms dry hair, gently cleansing and replenishing it with vital nutrients. For Hair...
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    €15.50
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  • Sale
    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle
    Sale

    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    Alfaparf
    €33.80
    €31.80
    From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured texture enhanced with blue-violet pigment Hair is significantly more...
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    €33.80
    €31.80
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  • Sale
    Alfaparf Semi Di Lino - Brunette Shampoo & Conditioner Bundle
    Sale

    Alfaparf Semi Di Lino - Brunette Shampoo & Conditioner Bundle

    Alfaparf
    €33.80
    €31.80
    Who's it For? Brown/Dark Hair - Natural and Colour-Treated. Introduction This shampoo and Conditioner bundle from Alfaparf's NEW Brunette line enhances brown and dark hair, both natural and treated. Coloured texture enhanced with blue pigment For...
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    €33.80
    €31.80
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  • Sale
    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio
    Sale

    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    Alfaparf
    €53.70
    €51.70
    From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured texture enhanced with blue-violet pigment Hair is significantly more...
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    €53.70
    €51.70
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  • Sale
    Alfaparf Semi Di Lino Smooth - Gift Set 2022
    Sale

    Alfaparf Semi Di Lino Smooth - Gift Set 2022

    Alfaparf
    €42.40
    €25.85
    Whether you're treating someone else or gifting yourself, The Iconic Collection for Unruly Hair contains three of our must-have products to hydrate, control and smooth difficult to manage hair.  For Hair That's... Unruly Set Contains: Semi Di...
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    €42.40
    €25.85
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  • Alfaparf SDL Reconstruction Reparative Low Shampoo 250ml Alfaparf SDL Reconstruction Reparative Low Shampoo 250ml

    Alfaparf SDL Reconstruction Reparative Low Shampoo 250ml

    Alfaparf

    €15.75
    A highly-reconstructive shampoo, specifically formulated to add moisture to the hair and preserve colour intensity. Bring your hair back to life; you can rest knowing your colour is safe in the hands of the Alfaparf Reconstruction Shampoo from the Semi...
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    €15.75
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  • Alfaparf SDL Diamond Crystalli Liquidi 30ml Alfaparf Semi Di Lino Diamond Cristalli Liquidi 15ml

    Alfaparf SDL Sublime Cristalli Liquidi 15 / 30 / 50ml

    Alfaparf

    €13.40 - €19.50
    An instantly illuminating serum for all hair types that also works to increase manageability and strength. For Hair That’s… All Hair Types What Does It Do? Bestselling illuminating serum Linseed Extract with vitamin E delivers...
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    €13.40 - €19.50
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  • Alfaparf SDL Moisture Nutritive Mask 200ml

    Alfaparf SDL Moisture Nutritive Mask 200ml

    Alfaparf

    €19.20
    An intensive, hydrating mask which nourishes dry, parched hair - weightlessly replenishing it with vital nutrients. For Hair That's… Dry What Does It Do?  This intensive mask smooths the hair fibre with healthy omegas and fatty acids,...
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    €19.20
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  • Alfaparf SDL Reconstruction Reparative Mask 200ml Alfaparf SDL Reconstruction Reparative Mask 200ml

    Alfaparf SDL Reconstruction Reparative Mask 200ml

    Alfaparf

    €19.20
    A reparative mask that strengthens and restructures weak, damaged hair. Adding moisture to the hair, it also preserves up to 91% of colour intensity after 9 washes. For Hair That’s… Weak, Damaged What Does It Do? This treatment...
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    €19.20
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  • Alfaparf Semi Di Lino Scalp RENEW Energise Tonic 125ml

    Alfaparf Semi Di Lino Scalp RENEW Energise Tonic 125ml

    Alfaparf

    €16.90
    From the ever-popular Semi Di Lino line, the new and improved Alfaparf Energizing and rebalancing tonic helps maintain the optimal state of the scalp with a refreshing effect. It helps re-establish and maintain optimal scalp conditions: restores...
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    €16.90
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  • Alfaparf SDL Anti Breakage Daily Fluid 125ml

    Alfaparf SDL Anti Breakage Daily Fluid 125ml

    Alfaparf

    €17.90
    This leave-on treatment is a protective, strengthening fluid that seals the cuticle with a silky barrier. For Hair That’s… Weak/ Damaged What Does It Do? Bamboo Marrow, rich in Silica, delivers strength and elasticity Linseed Extract: a...
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    €17.90
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  • Alfaparf Style Stories Dry Shampoo 200ml Alfaparf Style Stories Dry Shampoo 200ml  right

    Alfaparf Style Stories Dry Shampoo 200ml

    Alfaparf

    €15.90
    If you're looking for a solution to see your hair through between washes, look no further than this Alfaparf Style Stories Dry Shampoo! It's a texturising dry shampoo that gives instant support and absorbs excess oiliness, for clean-feeling, lightweight...
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    €15.90
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  • Alfaparf SDL Moisture Nutritive Detangling Fluid 125ml

    Alfaparf SDL Moisture Nutritive Detangling Fluid 125ml

    Alfaparf

    €15.90
    This leave-in treatment detangles, seals & repairs split ends and replenishes the hair with moisture. For Hair That’s… Dry What Does It Do? Detangles dry hair perfectly Creates a flexible lattice which seals and repairs split ends...
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    €15.90
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  • Alfaparf Semi Di Lino Volume Shampoo 250ml

    Alfaparf Semi Di Lino Volumizing Shampoo 250ml

    Alfaparf
    €15.75
    A gentle volumizing, body-intensifying shampoo for fine hair. Cleanses and enhances the thickness of the hair fibers for natural volume. For Hair That’s… Fine / Flat What Does It Do? Restructuring shampoo developed specifically to help...
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    €15.75
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  • Alfaparf Style Stories Thermal Protector 200ml

    Alfaparf Style Stories Thermal Protector 200ml

    Alfaparf

    €15.90
    Introducing this Alfaparf thermal protector! A thermo-active shield that protects the hair fibre from the heat and damaging effects of hot styling tools, you can curl, straighten and blow-dry without worrying about damaging your gorgeous tresses. But...
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    €15.90
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  • Alfaparf Semi Di Lino Scalp RELIEF Calming Shampoo 250ml

    Alfaparf Semi Di Lino Scalp RELIEF Calming Shampoo 250ml

    Alfaparf

    €15.75
    Introduction Alfaparf Semi Di Lino Scalp Relief Calming Shampoo is a calming, soothing shampoo for sensitive scalps that gently cleanses counteracting feelings of discomfort. With a paraben and sulfate-free, low shampoo formula, you can rest knowing...
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    €15.75
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  • Alfaparf Goodbye Dry Bundle - Moisture

    Alfaparf Goodbye Dry Bundle - Moisture

    Alfaparf
    €50.60
    Say goodbye to dry, lifeless hair with the Alfaparf Goodbye Dry Bundle - Moisture! This comprehensive set is designed to reintroduce much-needed moisture to dry hair and includes Moisture Nutritive Shampoo, Mask, and Detangling Fluid from the Alfaparf...
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    €50.60
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  • Alfaparf Semi Di Lino Curls Enhancing Conditioner 200ml

    Alfaparf Semi Di Lino Curls Enhancing Conditioner 200ml

    Alfaparf
    €15.75
    Gentle foam-free cleansing cream for waves and curls. Alfaparf Semi Di Lino Curls Enhancing Conditioner cleanses, hydrates and controls frizz, leaving defined, soft curls. For Hair That's... Curly/Wavy Hair How Do I Use It? After shampooing...
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    €15.75
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  • Sale
    Alfaparf Semi Di Lino Reconstruction Mask 500ml
    Sale

    Alfaparf Semi Di Lino Reconstruction Mask 500ml

    Alfaparf
    €45.99
    €34.99
    A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s resistance to breakage. Its hydrating...
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    €45.99
    €34.99
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  • Alfaparf Semi Di Lino Smooth Shampoo 250ml

    Alfaparf Semi Di Lino Smooth Shampoo 250ml

    Alfaparf
    €15.75
    Begin your smooth hair treatment with this must-have shampoo. For Hair That’s: Unruly hair in need of a smooth controlled finish. What Does It Do?  This shampoo is a great base to begin your hair smoothing treatment. It smooths the hair fibre...
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    €15.75
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  • Alfaparf Semi Di Lino Volume Spray 125ml

    Alfaparf Semi Di Lino Volumizing Spray 125ml

    Alfaparf
    €17.25
    Part of the new Semi Di Lino Volume range, this treatment is specifically developed to give a density and volume boost to fine, dry hair. For Hair That’s… Fine/ Limp What Does It Do? Volumizing and body-intensifying in a leave-in spray...
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    €17.25
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  • Alfaparf Style Stories Twisted Curls 100ml

    Alfaparf Style Stories Twisted Curls 100ml

    Alfaparf

    €15.90
    Say hello to luscious curls! Twisted Curls from the Style Stories line amplifies, controls and separates the strands for maximum definition and softness and no residue. It provides medium hold and adds definition and body to curly and wavy hair,...
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    €15.90
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  • Alfaparf Semi Di Lino Curls Defining Cream 125ml

    Alfaparf Semi Di Lino Curls Defining Cream 125ml

    Alfaparf
    €18.75
    Alfaparf Semi Di Lino Curls Defining Cream is a leave-in cream that controls and protects from heat and humidity. For defined, frizz-free curls. For Hair That's... Curly/Wavy How Do I Use It? Apply to wet hair Distribute evenly to the lengths Style...
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    €18.75
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  • Alfaparf Style Stories Blow Dry Cream 150ml

    Alfaparf Style Stories Blow Dry Cream 150ml

    Alfaparf

    €15.90
    A blow-drying ceam that tames frizz and adds body, making drying quicker and easier. For Hair That’s… Frizzy What Does It Do? Makes blow drying easier and quicker Fights frizz without weighing down the hair Leaving the hair soft and...
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    €15.90
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  • Sale
    Alfaparf Semi Di Lino Nutritive Mask 500ml
    Sale

    Alfaparf Semi Di Lino Nutritive Mask 500ml

    Alfaparf

    €45.99
    €34.99
    Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the hair fibre with healthy omegas and fatty acids, derived from...
    Qty in Cart: 0
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    €45.99
    €34.99
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  • Alfaparf Semi Di Lino Smooth Mask 200ml

    Alfaparf Semi Di Lino Smooth Mask 200ml

    Alfaparf
    €19.20
    A hair mask to smooth and control rebellious hair. For Hair That’s: Unruly hair in need of taming and smoothing. What Does It Do?  Sometimes a hair mask is just what you need to wind down and treat yourself. This nourishing, smoothing mask...
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    €19.20
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  • Alfaparf Semi di Lino Capri Smooth Beauty Routine Alfaparf Semi di Lino Capri Smooth Beauty Routine products

    Alfaparf Semi di Lino Capri Smooth Beauty Routine

    Alfaparf
    €32.50
    Embrace all the Positano vibes this summer with this fabulous Alfaparf Semi Di Lino set! Featuring the Semi Di Lino Smoothing Low Shampoo, Mask and a Solarium Protective Oil, it's got everything you need for tame, smooth tresses all season long! Enjoy...
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    €32.50
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