With its professional hairdressing background, Joico knows what we put our hair through with frequent colouring, heat styling and other chemical treatments. Here at you will find a wide range of Joico Shampoos & Conditioners as well as Treatments & Masks designed specifically for treated hair. Blonde Life is Joico’s dedicated haircare line for blondes, who more than most are subject to frequent touch ups, bleaching and toning: try the nourishing, brightening and sulphate-free Joico Blonde Life Brightening Shampoo and the matching Joico Blonde Life Brightening Conditioner.

But Joico is also about Styling fun, with a selection of hairsprays, mousses and smoothing balms for all hair types.

Joico haircare products consistently deliver, and proof is in its growing celebrity following that includes Kourtney Kardashian, a big fan of the Joico K-Pak range. Try Joico K-Pak Revitaluxe Treatment for yourself by ordering online today here on We are an Irish owned company!

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