Joico Defy Damage Protective Shampoo 50ml

Joico Defy Damage Protective Shampoo is formulated with several potent ingredients:

• Arginine: A smart-bonding molecule that helps strengthen hair bonds and encourages bond renewal, enhancing hair's resilience.

• Moringa Seed Oil: Rich in antioxidants, Vitamins A and E, and Silica, this oil boosts shine and softness while providing essential nutrients for healthy hair.

• Protective Lipid: Mimicking the natural lipids found in healthy hair, it acts as a defense against thermal, chemical, styling, and UV damage.

• SmartRelease Technology: A unique liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from daily styling damage.

These ingredients work synergistically to cleanse the hair gently while fortifying its structure and enhancing its overall health.

Yes, Joico Defy Damage Protective Shampoo is specifically designed to be color-safe. Its gentle cleansing formula removes impurities without stripping vibrant color, helping to maintain color longevity and keep hair looking fresh and vibrant.

This shampoo is gentle enough for daily use. For optimal results, incorporate it into your regular hair care routine to continuously protect and strengthen your hair against daily styling and environmental stressors.

No, this shampoo is free of SLS/SLES sulfates (Sodium Lauryl Sulfate and Sodium Laureth Sulfate). This ensures a gentle cleansing experience that doesn't rough up the hair cuticle or strip away natural oils, making it suitable for maintaining healthy, resilient hair.

Yes, the shampoo is formulated with ingredients like Arginine and Protective Lipids that work to strengthen hair bonds and prevent breakage. Regular use can result in up to 80% less breakage and hair that is five times stronger.

SmartRelease Technology is Joico's unique liposome delivery system that continuously releases a blend of Rosehip Oil, Arginine, and Keratin into the hair. This innovative system helps repair, strengthen, and protect hair from the cumulative effects of daily styling and environmental exposure.

Yes, this shampoo is designed to be effective for various hair types, especially those that are damaged, brittle, or color-treated. Its gentle yet fortifying formula helps improve hair health and resilience across different hair textures and conditions.

The shampoo contains Protective Lipids and Moringa Seed Oil, which act as barriers against environmental aggressors like UV rays and pollution. These ingredients help prevent damage and maintain the hair's integrity and shine.

While the shampoo is formulated to be gentle and free from harsh sulfates, individual reactions can vary. If you have a sensitive scalp, it's advisable to perform a patch test before regular use or consult with a dermatologist to ensure compatibility.

Moringa Seed Oil is rich in antioxidants, Vitamins A and E, and Silica. These nutrients are fundamental to creating healthy, strong, and damage-resistant hair. The oil helps boost shine, softness, and overall hair vitality.