Color Wow Root Cover Up Dark Brown

Color Wow Root Cover Up Dark Brown is a finely milled powder designed to instantly and seamlessly conceal gray roots and regrowth in dark brown hair. Its innovative formula blends naturally, providing a long-lasting solution between salon visits.

To apply, ensure your hair is dry and styled as desired. Load the small end of the included dual-tipped brush with the powder. Using your free hand, pull your hair taut and press the brush firmly into the roots, starting from the scalp and working outward. Avoid using a sweeping motion. Apply more powder as needed, and use the wide end of the brush to dust off any excess.

Yes, the formula is water-resistant and stays in place until shampooed out. It withstands activities like swimming and sweating, ensuring your roots remain concealed throughout the day.

Absolutely. This product is suitable for all hair types, including color-treated hair. It provides a natural-looking coverage that blends seamlessly with your existing hair color.

One compact offers approximately 60 applications, depending on the amount used per application. This makes it a cost-effective solution for maintaining your hair color between salon visits.

The product contains ingredients such as Mica, Talc, Zinc Stearate, Pentaerythrityl Tetraisostearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Synthetic Fluorphlogopite, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, and Iron Oxides (CI 77499, CI 77491, CI 77891, CI 77492).

Yes, Color Wow Root Cover Up Dark Brown is cruelty-free and does not contain waxes, dyes, or PPDs, making it a conscientious choice for consumers.

Yes, to extend highlights, use the side edge of the small end of the brush. Lightly dust the powder over the areas where highlights have grown out, blending it into the existing highlight for a natural look.

The product is easily removed by shampooing your hair. It stays in place until you wash it out, providing temporary coverage without permanent commitment.

Yes, it was the winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.