Hairstylist Alex Brownsell brought his DIY dye idea to life with his extremely successful hair colouring line.
Bleach London are passionate about sustainability only using recycled/recyclable packaging and have removed single-use bowls and brushes from their home kits to minimise excess plastic. As well as this their entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme.
