Upgrade

Perfect for thicker hair, this large plated straightening tool can give you the sleek style you want with ease. For Hair That’s: All hair types, particularly thick hair, to straighten and...

Get the sleek style you want with ease using the Upgrade Infrared Slim Iron. For Hair That’s: All hair types to straighten and style. What Does It Do?  A sleek straight style in...

Create the perfect wave in long hair with the Newave Big, styling your hair has never been easier. For Hair That’s: Long hair for large waves. What Does It Do?  Whether you're looking...

Introduction Steam is the Upgrade line hair straightener that uses the power of steam to provide outstanding results in terms of styling, with an impeccable smoothing performance even on the most...

Light, compact and easy to use, this will be your new favourite hair must have. For Hair That’s: All hair types, for a professional style blow-dry. What Does It Do?  Ideal for...

Treat your curly hair with the diffuser topper for your upgrade hairdryer, you won't want to go back when you see the results. For Hair That’s: Curly or wavy. What Does It Do?  This...