Joico Colorful Anti-Fade Shampoo 300ml

Meet the Joico Colorful Anti-Fade Shampoo, the gentle yet effective cleanser that's designed to eliminate all the unwelcome elements from your hair, without disturbing your desired hair color. With this shampoo, your daily dirt buildup doesn't stand a chance, all while keeping the vibrancy and intensity of your gorgeous hair color intact. Moreover, it goes the extra mile by fortifying your hair to increase its resistance to breakage 3X more.

For Hair That's…
Ideal for color-treated hair that needs gentle treatment to maintain its vibrant color with enhanced resistance to breakage.

What Does It Do?

• Efficiently cleans your colored hair without losing its vibrancy.
• Gently removes daily dirt buildup and residue.
• Braces your hair to heighten its resistance to breakage by 3X.
• Preserves the long-term vibrancy and intensity of your hair color.

How Do I Use It?

• Dampen your hair with water.
• Apply the shampoo and generate lather.
• Scrub to clean your hair from root to tip.
• Thoroughly rinse with water until all the shampoo is washed out.

A Little Tip:
Pair this shampoo with hair care products from the same range, such as Joico Colorful Anti-Fade Conditioner and Joico Colorful Glow Beyond Anti-Fade Serum. To give your hair extra protection, try Joico Defy Damage Shield as well.

One More Thing…

• This shampoo is SLS/SLES Sulfates free, meaning, it's gentle on your hair and scalp.
• It's specifically designed to maximize the retention, vibrancy, and resistance to fading of your colored hair.
• It's gentle yet effective, meaning it does a great job cleaning your hair without being too harsh.