Joico Blonde Life Colour Enhancing Mask 150ml - Violet

The Joico Blonde Life Colour Enhancing Mask in Violet offers several benefits:

• Neutralizes Brassiness: Effectively reduces unwanted yellow and brassy tones, resulting in a cool, pearl-blonde finish.

• Enhances Color: Deposits violet pigments to maintain and refresh blonde hues, with results lasting up to three washes.

• Strengthens Hair: Reduces hair breakage by up to 60% in a single use, promoting healthier strands.

• Hydrates and Conditions: Provides deep hydration from the first application, leaving hair nourished, conditioned, and easier to detangle.

• Certified Cruelty-Free: Recognized by PETA as a Global Animal Test–Free product.

For optimal results, it's recommended to use the mask once a week or as needed, depending on your hair's exposure to factors that cause brassiness, such as sun, heat styling, or hard water. Regular use helps maintain the desired cool blonde tone and keeps hair hydrated and healthy.

Yes, this mask is suitable for all shades of blonde hair, including natural, lightened, or highlighted blondes. It's particularly effective for those aiming to neutralize unwanted warm tones and achieve a cooler blonde appearance.

Absolutely. This mask is designed to be safe and effective on color-treated hair. It not only enhances and maintains your blonde shade but also provides deep conditioning to keep color-treated hair healthy and vibrant.

The mask contains several key ingredients that contribute to its effectiveness:

• Monoi Oil: A blend of Coconut Oil and Tahitian Gardenia Flower, it helps fight frizz, boost shine, and protect hair from environmental damage.

• Tamanu Oil: Rich in Omega-6 and -9, this Southeast Asian oil deeply hydrates hair, enhances shine, and strengthens brittle strands.

• Arginine: A naturally occurring amino acid that reinforces hair strength and helps rebuild it from the inside out.

• Smart Release Technology: A unique delivery system that continuously releases healthy hair ingredients, protecting against daily styling damage.

To achieve the best results:

1. Cleanse Hair: Wash your hair with a sulfate-free shampoo, such as the Blonde Life Violet Shampoo, to prepare your strands.

2. Apply Mask: On clean, damp hair, apply the mask evenly from roots to ends.

3. Comb Through: Use a wide-tooth comb to distribute the product evenly.

4. Processing Time: Leave the mask on for 5 minutes to allow the violet pigments to neutralize brassiness.

5. Rinse Thoroughly: Rinse your hair thoroughly with lukewarm water until the product is completely washed out.

For enhanced results, pair with other products from the Blonde Life range.