Color Wow Root Cover Up Platinum Blonde

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Color Wow Root Cover Up - Platinum Blonde 3.1g

Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup


Color Wow Root Cover Up for platinum blonde hair not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair.  Never before has dark regrowth been “lightened” without peroxide!

A coverup for colored hair, Color Wow's innovative powder compound blends naturally to conceal roots and gray between salon visits. This long-wearing, non-oily formula stays put until your next shampoo and contains light-reflecting particles for added luster. 

  • Instantly and naturally conceals roots and grey hairs
  • Finely milled, pressed powder in mirrored compact
  • Dual-tipped brush for customized application
  • Also available in: Dark BrownMedium Brown and Light Brown, BlondeBlack


Instructions for use:

  • Dry and style hair as desired
  • Apply to roots, starting at the scalp and working outwards
  • Dust over temples or gray hairs as needed
  • Shampoo hair to remove
  • 3.1g/0.1 oz. 


• No more roots…ever!!!                                     

• Apply to dry hair                                       

• Fast, easy, no mess

• Breakthrough mineral powder technology       

• 60 Application kit


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